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What Is Google Business Profile - and Why Every Clinic Needs It in 2025

  • Writer: Ad Frame
    Ad Frame
  • Jul 15, 2025
  • 3 min read

If your beauty clinic isn’t showing up when someone searches “facial near me”, “best laser clinic in Dubai”, or “spa in Jumeirah”, then you're missing out on one of the most powerful (and free) marketing tools available today: Google Business Profile (GBP).


In this post, we’ll break down:

  • What Google Business Profile is

  • Why it matters so much for beauty and wellness clinics

  • How to optimize it for more bookings, reviews, and visibility

  • How it ties into Google Maps, AI Overviews, and mobile search


Indoor circular pool with mosaic tiles and metal handrails, surrounded by stone walls and large windows showing lush greenery outside. Calm ambiance.

What Is Google Business Profile?


Google Business Profile (formerly Google My Business) is a free online listing that allows your clinic to appear in:

  • Google Search results

  • Google Maps

  • Local 3-pack (the top 3 business listings shown under a map)

  • Voice search and AI-generated results


When someone searches for a treatment you offer, your profile can show your:

  • Address

  • Phone number

  • Services

  • Photos

  • Reviews

  • Booking button

  • Website link …and more.


It’s often the first impression potential clients get — before they even visit your Instagram or website.



Why Every Beauty Clinic in Dubai Needs One


Dubai’s market is crowded - but also full of opportunity. 


A well-optimized Google Business Profile helps you:


  • Rank higher in local searches (without paying for ads)

  • Get direct calls or WhatsApp messages

  • Collect 5-star reviews that build trust

  • Show up on Google Maps so people nearby find you

  • Appear in Google’s AI Overview answers


In short, it makes your clinic easier to discover, trust, and contact - even before someone visits your website.


Spacious indoor pool area with curved lounge chairs, rolled towels, large windows, and brown mosaic pillars. Calm, relaxing atmosphere.

How to Optimize Your Clinic’s Google Business Profile


Here’s what we do at Ad Frame to make sure your profile works like a lead machine:


1. Claim & Verify Your Profile

Go to Google Business and claim your listing. Verify it via phone, email, or postcard.


2. Add Accurate Clinic Details

  • Name

  • Address (must be precise and match your website)

  • Phone number

  • Website

  • Booking link

  • Hours of operation


3. Choose the Right Categories

Primary category: Beauty salon, Medical spa, or Laser hair removal service Secondary: Facial spa, skincare clinic, wellness center - depending on your services.


4. Add High-Quality Photos

Real photos of your team, interior, treatments, and happy clients boost trust and rankings.


5. Collect Reviews Consistently

Ask happy clients to leave a Google review. Offer a small incentive or follow up via WhatsApp/SMS.


6. Post Regular Updates

You can post short updates, promos, new services, or events. Google loves fresh content.


7. Use Keywords

In your business description and posts, mention relevant services (e.g., “Hydrafacial in Dubai”, “Body sculpting clinic”, etc.).



How Google Business Profile Helps With AI Overview (2025)


As Google shifts toward AI-generated summaries in search results, businesses with:

  • Optimized local listings

  • Relevant reviews

  • Structured content …will be favored in AI Overviews.


That means your clinic can be featured in Google’s answer boxes, like:

“The best clinics for facials in Downtown Dubai include…”

Make sure you’re one of them.


White massage table with rolled towel in a spa setting. Background has potted plant, drawers with towels, and soft natural light. Calm ambiance.

People Also Ask


What is Google Business Profile used for?

It helps local businesses appear in Google Search, Maps, and AI Overviews. For clinics, it drives visibility, bookings, and trust.


Is Google Business Profile free?

Yes. It's 100% free to use. You only need a Google account to claim and manage it.


How do I get my clinic to show up in Google search?

Claim your profile, use keywords in your description, post regularly, and collect 5-star reviews. These improve your local ranking.


How can Google Business help my spa get more clients?

It shows your spa to nearby users actively searching for services you offer. It also displays photos, reviews, and booking options.


How often should I update my Google Business Profile?

Ideally once per week. Post promos, new treatments, or service updates — and keep info accurate.



Ready to Get Found?


At Ad Frame, we optimize your entire Google Business Profile so that:

  • You rank for the treatments you offer

  • Your clinic looks polished and professional

  • Clients can easily contact and book you

  • You collect more positive reviews every month



Contact us now to set it up or improve your profile:



 
 
 

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